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...raised in the textile business of her parents the economic and cultural studies at the University of Passau could not keep her away from fashion. After an apprenticeship for a big daily newspaper she landed in Frankfurt at the oldest and biggest fashion trade magazine TextilWirtschaft. She worked six years as a fashion editor – specialized in the denim sector – till her bavarian roots and the lust for new challenges drew her back to Munich. After two years as PR and Marketing Manager for the Swedish fashion brand Filippa K she dared to start her own business. With PRagaller she brings together her experiences in the retail business, in journalism plus her contacts on both sides of the business. The showroom community Müllerstrasse 43 also hosts the agencies Bureau Antoine and Empt PR, which provide even more labels and expertise.